Mind the Patent Gender Gap
Sifting through some archived Podcasts, I ran across one from Stephen J. Dubner - Freakonomics Radio - The Patent Gap. According to estimates by the National Bureau of Economic Statistics, women...
View ArticleHow to Keep from Being a Hostage to Your Factory
Chip Starnes, the executive held hostage for 6 days in his Beijing, China factory found out the hard way that Chinese workers are unusually empowered in labor disputes. To some, this might seem like an...
View ArticleMoneyball Product Design – Win with Moms
Instead of striking out with manufacturers, could the product designer of a safer baseball bat have hit a home run if he had aimed for Little League moms instead? Having a safer, better product design...
View ArticleSecrets to Working with Your Spouse
It is no secret that Tom and I are husband and wife business partners. It is our competitive advantage – what sets us apart from all the other product design firms in the market. Because most people...
View ArticleCovertly Feminine Product Design
Designing what women want to buy without alienating men is the Holy Grail for retail product design. With women making or influencing over 80% of the purchases of furniture and consumer goods, everyone...
View ArticleIntentional Invention Can Make You Knock-Off Proof
Too many times in retail product development, importers find themselves competing with their own customers and their own factories too. Every product can become a commodity in a global-sourced world....
View ArticleGood Design & Mass Retail Need to Collaborate
Just like you, we walk down the aisle of our local superstore or club wondering whether today is the day we might find good design. It’s not like it never happens. Target has a history of partnering...
View ArticleAvoid Shark Tank Bites – Bring Lots of Sales
As product designers, we watch ABC’s Shark Tank like people watch a freeway car chase. We’re just waiting for the Sharks to bite. Interestingly enough, over the last few seasons, we have found that the...
View ArticlePatent Protection: David Takes On Goliath
Better Ammo Wins Patent War Against an Industry Giant Launching a company based on a patent can seem like a solid bet until the day the industry Goliath decides to knock off your product. Counting on...
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